As long as it's a brushless car wash. I wouldn't let any of those commercial car wash brushes touch any paint on a car. Will scratch a clear coat finish or any other paint. Better to hand wash and shami down yourself.
I did some research & found that the commercial you speak of, is a TLC (The Learning Channel) life lesson commercial to use the "power of Santa responsibly." Try looking it up on the TLC website.
What is vhex? What brand of car is the commercial for?